It offers valuable insights into lead behavior, allowing marketers to form a better understanding of customer intent and engagement. But (and there’s always a but) common misconceptions about intent ...

The category of intent data has drawn significant interest and buzz over the past five years, as both sales and marketing professionals flocked to the concept of identifying buying signals from ...

The intent your page aims to satisfy should determine which version of the keyword to use. Category pages can clearly benefit from using plural keywords, as they are aimed at helping users find a ...