The Tour de France is very nearly upon us, and with the special event that is the biggest race of the year comes special ...

Colour is one of the most powerful identifiers a brand can have. And if there's one sector that highlights the power of colour in branding, its sport. Some teams are even informally named after their ...

There was little surprise in seeing red appear on Leeds United’s new home shirt — but it is a colour that is universally hated in the city and by supporters. Since Red Bull was announced as a ...

Red Bull will become a title sponsor of the Bora-Hansgrohe team and unveil new red colours before this year's Tour de France, Cyclingnews understands. The new kit and bikes are expected to be revealed ...