Lego and The Pokémon Company unveiled their first-ever Lego Pokémon building sets. The initial lineup includes Pikachu, Eevee, Venusaur, Charizard and Blastoise. Sets are available for pre-order now, ...

Lego has unveiled several new sets, all with the Lego Smart Play technology, at Toy Fair 2026. Several new Star Wars sets were announced, including sets from the upcoming The Mandalorian & Grogu movie ...

Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

LEGO is pushing beyond its traditional building blocks with a new screen-free technology designed to make children’s creations react, move and respond during play. The company introduced the ...

When people talk about CES, they’re usually talking about the future — not toys. CES (short for the Consumer Electronics Show) is where tech companies go to unveil their next big ideas, from ...

Valentine’s Day gifts can be tricky. Flowers fade, candy disappears suspiciously fast and finding a greeting card with the right message? Forget about it. LEGO, however, has quietly become one of the ...

It's a life-size World Cup soccer trophy — made of 2,842 Lego bricks. Lego teamed up with FIFA on Wednesday to announce the product that will launch the classic Danish toy brand’s first World Cup ...