STOCKHOLM (AFP) - The world's largest toymaker Lego said on Thursday it was ending a deal with oil giant Shell, bowing to pressure from a Greenpeace campaign linking Lego toys to Arctic oil spills.

The world's largest toymaker Lego said on Thursday it was ending a deal with oil giant Shell, bowing to pressure from a Greenpeace campaign linking Lego toys to Arctic oil spills. Announcing the ...

A new ad by environmental group Greenpeace takes aim at Lego’s partnership with Shell by using the brand’s toys against itself. Called “LEGO: Everything is NOT awesome”, the two-minute video shows ...

LEGO, whose toy building blocks are known for charming children’s constructions, will end its five-decade marketing ties with Royal Dutch Shell under pressure from Greenpeace, which says the oil ...

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A Greenpeace film accusing Shell of operating recklessly in its oil exploration has contributed to the end of Lego’s co-branding relationship with Shell. WSJ’s Mark Kelly reports. STOCKHOLM—The Lego ...