STOCKHOLM (AFP) - The world's largest toymaker Lego said on Thursday it was ending a deal with oil giant Shell, bowing to pressure from a Greenpeace campaign linking Lego toys to Arctic oil spills.

The world's largest toymaker Lego said on Thursday it was ending a deal with oil giant Shell, bowing to pressure from a Greenpeace campaign linking Lego toys to Arctic oil spills. Announcing the ...

LEGO, whose toy building blocks are known for charming children’s constructions, will end its five-decade marketing ties with Royal Dutch Shell under pressure from Greenpeace, which says the oil ...

A Greenpeace film accusing Shell of operating recklessly in its oil exploration has contributed to the end of Lego’s co-branding relationship with Shell. WSJ’s Mark Kelly reports. STOCKHOLM—The Lego ...

A new ad by environmental group Greenpeace takes aim at Lego’s partnership with Shell by using the brand’s toys against itself. Called “LEGO: Everything is NOT awesome”, the two-minute video shows ...

Greenpeace launched its latest campaign against Arctic drilling earlier this week by attacking Danish toy company Lego for teaming up with Shell, one of the world’s largest multinational oil companies ...