Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

LEGO has plenty of festive sets available for purchase, but the best 2025 LEGO winter set is actually one you can't officially buy.

Lego sales rose 13% in first half of 2024 The company grabbed market share in a flat toy market CEO expects double-digit full-year sales growth Lego holds back on store openings in China COPENHAGEN, ...

The hooded man darted past shattered glass, his headlamp illuminating the rare collectibles housed in display cases that lined the walls of Bricks & Minifigs in Whittier. "Ninjago" Ultra Violet (Oni ...

When it comes to Lego, if you know, you know. And in the Tri-Cities, people who know the plastic brick construction toys know Mike Thomas, a Kennewick enthusiast who turned most of his garage into a ...

The LEGO Insiders program is a free membership program that grants you various rewards and benefits for shopping at the LEGO Store. Once you're a member, every purchase you make on the LEGO Store ...

Owners of Danish toy company Lego say they're opening Iowa's first Lego store next year. It'll be inside West Des Moines' Jordan Creek Town Center, near the Lululemon store. Currently, the closest one ...

Bricks & Minifigs — a one-stop aftermarket LEGO® toy shop — has a new location in Taylorsville, Utah. They are the ultimate destination for LEGO® enthusiasts of all ages. Bricks & Minifigs buys and ...

Following a three-month investigation, police uncovered $200,000 worth of stolen Lego sets at an Oregon store in a bust of a major theft ring of the plastic toy, officials said. According to a news ...

The new Lego store at University Place in Orem opened Friday and was met with fanfare from customers excited to see the popular plastic building toy company make its way to Utah Valley. Hundreds of ...