Best Alternative to a Negotiated Agreement (BATNA) is a well-known concept, coming out of the work of the Harvard Negotiation Project and immortalized in the 1981 book Getting to Yes. It means what ...
If you were to ask commercial negotiators what their objectives were, I think 9 out of 10 would probably say something like “get a deal” or “get to yes.” It is so ingrained in us that what negotiators ...
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