The Television Bureau of Advertising (TVB) has released a study which reaffirms the essential role of local news in Americans’ lives. The 2025 Local Broadcast News Study, a 3,100+ respondent surn ...
Political spending will spike next year, but stations will struggle to reverse a longstanding shift away from local TV ...
NEW YORK—Consumers of local broadcast news continue to deem it as a valuable source of information—whether it’s political races, local sports teams or weather—regardless of accessing it on their TVs ...
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Local TV Is Finally Ready To Go Programmatic
After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...
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