Learn how to set up offline conversion tracking in Microsoft Advertising to include data from outside sources you should factor in for your accounts. Previously, I wrote about how to track offline ...

Microsoft is extending Maximum Conversion Value to all shopping and search campaigns. This bid strategy, which was previously exclusive to smart shopping campaigns, automatically adjusts your bids in ...

These new settings will allow advertisers to better-assess how channels contribute to sales and leads with their ad efforts. It will also allow multiple conversion types to be accounted for in bidding ...

Microsoft announced a number of new Microsoft Advertising features, including that maximize conversion value is now available for search campaigns; previously, it was only available for shopping ...