Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Unbelievable! One meme. Millions in value. Zero ad spend.

Nobody thought it was possible but last weekend, Universal’s “Cocaine Bear” nearly gobbled up “Ant-Man” at the box office. Much of that success can be linked to its ingenious meme-driven marketing ...

The marketing industry went through numerous challenges in the past decade, as journalism, technology and different social ideologies influenced customers. Today, social media is the main ...

Mengniu and Yili, the top-two rival dairy brands from China, began a competition for the best sports marketing campaigns during the recent Paris Olympics Games. Rewinding back to 2019, Mengniu was the ...