Houston Chronicle

What Is Tracking Studies in Marketing?

A tracking study analyzes the changing views of a single group of consumers, making it an effective tool for market research. Tracking studies allow business owners to measure brand awareness, monitor ...

Samsung Bioepis and Harrow Present Interim Data from a Large-Scale Post-Marketing Surveillance Study on SB11 (BYOOVIZ® / AMELIVU®), a Biosimilar to Luc…

A real-world PMS study based on a large population demonstrates comparable safety profile of SB11 (BYOOVIZ® / AMELIVU®) to ...
Business Wire

New Independent Study Finds Marketing’s AI Ambitions Outpacing Execution

NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI marketing cloud, today published a Forrester Consulting Opportunity Snapshot, “It’s Time to Get Serious About AI’s Business Value.” This ...

Carmel City Council approves $300,000 for tourism marketing and visitor study

The Carmel City Council has agreed to allocate nearly $300,000 to SeeMonterey for tourism marketing and a visitor management study to address local challenges ...