There is a new metric that directly links martech to company value. We're explaining why this is a strong alternative to current metrics. Why do we need a martech metrics? Well, the boardroom and ...

Our report looks at the maturity of martech for B2B marketers. Content, Creative & Campaigns, Marketing operations and technology [MarTech] Our downloadable report on the state of Martech looks at how ...

Despite the significant investment poured into martech, most organizations still operate at a basic level, sending batch-and-blast emails and running simple A/B tests. New McKinsey research adds more ...

Martech debt builds up through manual reporting, fragile integrations, and silos. These issues fragment customer data, break campaign attribution, and force teams to rely on shadow spreadsheets to ...