Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. At Cannes Lions 2018, Verdier said: "That's why we are scaling the product and creating a ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In a race to offer native advertising to brands, some publishers and ...

What is the goal of any marketing campaign? To make the target audience notice the product or service. But, this can be a difficult task when there are so many platforms out there making it hard to ...

Sign up for the daily CJR newsletter. Native advertising is the central digital-revenue stream for the publishing industry. It makes up some 60 percent of the market ...

In the last blog post I laid out the reasons why independent news media organizations need to hire their own salespeople. This way they avoid giving up ad revenue to tech platforms. They also offer ...