Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

The Danish company presents Smart Brick at CES, an incredible 2x4 piece of technology that recognizes the creations we build.

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

The LEGO SMART Play™ All-in-One sets from LEGO Star Wars will be available for pre-order from January 9th and available to ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects ...

WEBER COUNTY, Utah — A team of students in Utah is building their future... one block at a time, and now they are on their way to representing the Beehive State on the international stage. "I like ...