As the world's leading gum manufacturer, Mars Wrigley is quickening the pace of change. The Mars Wrigley gum portfolio, which includes EXTRA®, ORBIT®, and HUBBA BUBBA®, has introduced multiple ...

The “Total Overthink of The Head” campaign comes as the Orbit and Extra owner seeks to grow loyalty with younger audiences.

Candy companies want to know: What will make Americans start chewing gum again? Gum’s bubble burst during the COVID-19 pandemic, when masks and social distancing made bad breath less of a worry and ...

Mars Wrigley is spending millions of dollars in a bid to restore chewing gum to its former glory with consumers, starting with an international ad campaign that jettisons typical category promises ...