SIMI VALLEY, CA--(Marketwired - Jun 11, 2013) - Internet marketing service provider Bruce Clay, Inc. now manages clients' PPC accounts with a new bid optimization tool that recalibrates Google ad ...

Looking for some great PPC conversion rate optimization tips? Navah Hopkins, PPC expert and SEJ contributor, joins me on the SEJShow, where we explore the art and science of turning ad clicks into ...

We all want to improve our performance on adCenter. Managing your negative keywords in adCenter is one effective strategy for making the most of your adCenter investment. Another strategy that can ...

At schools and colleges, last benchers may be capable of scoring high and grabbing the top spot, but with Google ...No, the situation can never fall true. The backbenchers remain the backbenchers ...

What if I told you that some of the best SEO insights don’t come from organic search data alone? When SEO data is viewed in isolation, it only explains what’s happening in the organic search channel.

For many, there’s nothing more painful than numbers. The worst break-up scenario and the biggest vacation disaster can often seem like a mild life hiccup compared to what may seem like a mess of ...

Lesson 1 of running a PPC campaign: track your conversions. A simple rule that we all try to stick to. But sometimes we can’t. Not all campaigns work so easily. It may be that conversions are too few ...

Has automation squeezed the role of the PPC service provider? Can a human brain be replaced by Artificial Intelligence and Machine Learning? Is automation advancing the cause of PPC marketing or ...