Reporting is a crucial part of paid media management for communicating results to stakeholders and informing optimization decisions. While there are a number of well-made third-party reporting tools, ...

Preparing PPC reports is a necessary evil for both in-house and agency marketers. Consider these five tips to upgrade your paid search reporting process. Whether you work in-house or agency side, ...

The crazed dash to wrap up 2019 and close the books on a banner year for PPC may have left search marketers feeling wiped out right about now. Buck up, search marketers! 2020 is here and those who ...