Did you choose your major based on peer pressure? In today’s Academic Minute, part of University of St. Thomas Week, Shinwon Noh says many students do. Did you choose your major based on peer pressure ...

Our neighbors, friends, and loved ones are the first people we turn to for help, advice, even a cup of sugar sometimes. A new report from Generation180 finds they also play a key role in whether we ...

A randomized trial conducted by health economists found that a bit of peer influence can nudge us to select healthier groceries. Amid the rise of chronic diseases, such as heart disease and diabetes, ...

In security procurement, partial confidence limits influence. Security leaders require validation that solutions ...

Physician peer influence plays a crucial role in the adoption of opportunistic salpingectomy for ovarian cancer risk reduction. OS uptake increased after 2015 recommendations, with significant ...

Eating habits can be shaped not only by the authority of medical experts but also through ordinary conversations among friends. Researchers at HSE University have shown that advice from peers to ...

Discover how to connect with Gen Z professionals through peer-driven strategies. This guide reveals why user-generated content, peer reviews, and influencer opinions resonate more with this generation ...

To what Extent does Peer Group Smoking Predict Adolescent Smoking? The tendency for adolescent peer group members to share common characteristics such as smoking, termed alternatively as peer group ...

What do you think of those mysterious and seemingly dreaded forces in our society - teenage peer groups and pressure? Do you conjure up nightmare images of gangs, drugs, sex and alcohol? If so, you ...

Harvard psychologist Howard Gardner states in his book Changing Minds that by about age 10 a child’s peers rather than the parents assume primary importance in the child’s decisions about what to do, ...