The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001. The company has had three different corporate identities since its ...

Pepsi, the cola brand that has been at "war" with its main market rival for decades and has since come to poke fun at its place in popular culture ("Is Pepsi OK?"), is giving its logo another makeover ...

If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word "Pepsi," probably ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Pepsi From a ...

From a medical tonic brewed behind a pharmacist's counter, to one of the biggest and most recognisable brands with one of the best logos on the planet, Pepsi has been on quite a journey since its ...