Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. Performative males have emerged as the archetypal Gen-Z meme. The ...

As a new archetype gains traction, contests in Seattle and New York have found some men embracing the label — and signifiers like books, records and Labubus. By Alisha Haridasani Gupta and Nicole ...

We’ve had posers, scene kids, hipsters, the “m’lady” phenomena, and now, well into the 2020s, it appears to be the era of the performative male. Society has been calling out and labeling ...

They drink matcha lattes. They carry tote bags. And, in recent weeks, they've become an internet sensation. They're called "performative men" − and, even if you haven't heard of them yet, odds are you ...

When I’m at my wits’ end trying to come up with ways to convince my friends that we should go bar hopping, crash a friend-of-a-friend’s birthday party, or check out the new not-so-secret speakeasy ...