Integrating direct mail with digital technologies to improve response is a strategy gaining momentum for many direct mailers looking to drive better ROI while cutting down on the heavy burden of ...
RollWorks, a B2B growth platform and a division of AdRoll Group, struggled in the past to align numbers from its sales and marketing teams to ensure successful lead nurturing. In an upcoming webcast ...
Moore, a leading constituent experience management (CXM) company, is proud to announce a significant expansion in its production personalization capabilities. Through expanded investments in ...
Direct mail sometimes gets treated like a marketing strategy straight out of the Stone Age, but it continues to be successfully used - even in a digital world. Among many marketing professionals, it ...
Alyce’s AI-powered gifting platform aims to help sales and marketing teams execute personalized direct mail and swag programs at scale to drive pipeline within top accounts. The Alyce Marketplace ...
In the relentless pursuit of customer acquisition, digital channels often dominate the conversation. Yet, when fueled with the right data, a powerful, usually underestimated tool continues to deliver ...
Research supports what many marketers already believe—traditional direct mail is making a comeback. Not only that, more than half (51 percent) of all marketers using direct mail campaigns are actually ...
LIVINGSTON, Mont.--(BUSINESS WIRE)--PFL, the leading hybrid experience company, today announced the results of a recent study conducted by Forrester Consulting, uncovering insights from 158 ...
Lob.com Inc., the maker of a direct mail platform undergirded by data analytics, announced today that it is now available on Salesforce.com Inc.’s AppExchange under a partnership with developer Veezla ...
Seeing the success that many smaller business-to-business (B2B) organizations have had with account-based marketing (ABM), large enterprise B2B companies are working to cash in on ABM, too. But for ...
BOSTON--(BUSINESS WIRE)--Alyce, the leading AI-powered B2B gifting platform, today announces their partnership with Outreach and upcoming integration in their Galaxy partner program to bring ...
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