A new election cycle will bring a surge in political polling — and not all polls will be reliable. Some of the biggest misses in recent elections highlight flaws in traditional polling methods.

Polling has rarely been perfect, and in recent years, response rates have fallen to around 6%. Phone polling has become incredibly expensive, and while new methods such as online polling continue to ...

With the 2025 elections now behind us — and the staggering Democratic wins across the board — we’ve received our first new dataset of polling accuracy since last year’s presidential election. American ...

PennLive’s new polling partnership with Bravo Group is marketing malarkey dressed as methodological ingenuity. In a guest column, Bravo Group CEO Chris Bravacos wrote about his company’s “Morning ...