El Pollo Loco (LOCO) plans to make culinary innovation a major focus in 2026. The restaurant chain announced that it is testing five new menu innovations across approximately 60 restaurants, including ...
El Pollo Loco’s foundation has been based around chicken for 50 years, and as the macroeconomic environment gets tougher, the chain plans to lean even further into the protein. Guests can expect an ...
El Pollo Loco is executing a successful 'Taco Bell-ification' strategy, driving higher average checks and resilient traffic. LOCO's menu innovation—especially bowls, salads, and Baja Tostadas—has ...
El Pollo Loco has executed an asset-light turnaround, driving a ~30% stock gain and outperforming peers, with a strong Q4 and robust opening pipeline. LOCO’s menu innovation, protein-heavy bowls, and ...
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