You could spend hours locked in a room with a team of writers trying to come up with a catchy slogan for your business and still not strike gold. But the folks who are the tops in the field say ...

A tagline or motto, more often called a slogan, is a short phrase used in advertising to identify your brand or product. Often conveying a key product benefit, the tagline in an ad should help ...

I enjoyed reading Harvey Graff’s “An Education in Sloganeering” (op-ed, Oct. 1) about sloganeering and truth in advertising. I handled the advertising for a car dealer for many years, and when he ...