Sponsors are becoming more visible at the Winter Olympics with product placement and arena shoutouts

Eileen Gu and all the other freestyle skiers wait for their scores by a large Powerade-branded cooler, then glide away ...

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The Decatur Daily

Sponsors are becoming more visible at Olympics

Eileen Gu and all the other freestyle skiers wait for their scores by a large Powerade-branded cooler, then glide away ...