Facial mimicry refers to automatic copying of another person’s facial expressions. When one person smiles, a listener may ...

The authors used a discrete choice experiment to analyze patient preferences for attributes of provider choice, including wait time, breadth, travel time, continuity of care, and monthly premium.

The evolution of mate choice is a function of the heritability of preference. Estimation in the laboratory is typically made by presenting a female with a limited number of males. We show that such an ...

Guidelines underline the role of individual preferences in the selection of a screening test, as insufficient evidence is available to recommend one screening test over another. We conducted a study ...

When you wander down most supermarket aisles are you befuddled by too much choice? Do you feel overwhelmed when comparing new phone deals, insurance offers, energy provider plans? There's a lot of ...

Twenty years ago, when teaching at the IMD business school in Switzerland, one of my popular assertions was: “Instead of seeking the customer in each individual, we should seek the individual in each ...