The new slogan represents a significant upgrade to Flyer King’s brand positioning and marks a clear strategic direction for ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 37 min 40 sec ago 2 hours 35 min ago By Adrianne Pasquarelli - 3 hours 25 min ago 6 hours 35 min ago By Ewan Larkin - 9 hours 7 min ...

Joe Camberato is the CEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined small business loans. A solid marketing strategy is the best way to help your ...

Discover how a strong brand image and targeted marketing strategies can elevate your company's market share, drive sales, and ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...

In the Indo-Pacific, slogans are more than decoration; they can substitute for strategy. Phrases like “Free and Open”, “Chinese Dream”, or “strategic ambiguity” compress broad agendas into shorthand ...

Ever notice how many companies launch big initiatives with names like “One GE” or “One Pfizer”? Sometimes it’s a hit, like at Ford under Alan Mulally. Other times, it’s more like, “Hey, look, we tried ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...