Influencer marketing is one of the best forms of digital advertising today. Companies of all kinds are harnessing influencers’ immense sway over their followers to boost their reputations and compete ...

The reality of working in B2B today is that tried-and-tested tactics are no longer as effective for engaging buyers. Buyers are independent, defensive, and prefer independent research before reaching ...

For brands, there is a reformulation of the marketing mix, where digital capabilities and operational agility are key.

Understanding the customer journey is crucial for businesses as it significantly influences the way consumers purchase. By identifying the various touchpoints and experiences that a customer has with ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

Reveals consumers will not tolerate ransomware-related service disruptions or security breaches, and will turn to a competitor after a single failed transaction or instance of inaccessible information ...