As e-commerce evolves, augmented reality is playing a bigger part in the consumer world. So, what is it, and why is it relevant to e-commerce's evolution? As a social media strategist, my direct ...

In this generation of instant gratification and technology dependence, beauty culture has become more extreme and unforgiving, causing even its most prominent purveyors to have difficulty keeping up.

There was a time when I wouldn’t post or show others a picture of myself without adding a filter of some sort. Sometimes those social media filters were cute and funny, like me as a digitally rendered ...

Snapchat has announced it will enable advertisers to create branded augmented-reality filters on the platform. The instant messaging app, which denounced its social media status earlier this year, has ...

With different photo filter apps popping up daily, actress Mercy Johnson-Okojie has argued their effects cannot be compared to reality. Photo filter apps over the years have gained popularity among ...

As per an official announcement, Snapchat released the Avatar lens AR filter-making users. This filter shows users what their digital version would look like in the metaverse. In order to use the lens ...

Wanting to be liked, admired, and respected by your community is deeply ingrained in you. Human beings are hardwired to seek out and develop positive relationships with others. That being said, this ...