It can feel like an overwhelming time for consumers, 68% of whom don’t trust what they see on social media, according to a survey conducted by Critical Mass Media on behalf of my company. This survey ...

Relevance is a venture capital fund that invests principally in Series A and Series B health and wellness companies. Relevance Ventures is a venture capital fund that invests principally in Series A ...

Results indicate that personal relevance and context relevance are fungible in contributing to user attitudes toward the site. I find that surprising, but the key points are: contextual relevance is ...

An industry never remains the same for too long. There will always be new trends or developments on the horizon, and if a brand doesn't evolve, it will soon be forgotten. However, there are ways to ...

Relevance engineering could be a new profession, someone who can understand both the business and technical aspects of search relevance. Get a few search managers into a room and the topic of ...

HAROLD A. BASCOM—poet, painter, novelist, and book illustrator—is arguably Guyana’s pre-eminent playwright. By my count, he ...

Here's everything you need to know to understand Facebook's Ad Relevance Score, and how you can improve yours for better performance. Terms like “Relevance Score” and “Quality Score” can seem vague ...

Cultural relevance is great, but only when it’s done right, argues Angela Seits, head of strategic planning and insights at Drum Network member agency PMG. For our Deep Dive on Marketing and the ...