Many brands and companies today are constantly reinvigorating their businesses and positioning them for growth. There is a constant need to innovate, reinvigorate, update, recalibrate, or just simply ...

Cracker Barrel joined an elite group of brands whose marketing missteps may contribute to its ultimate demise. This marketing misstep isn’t just an awkward social media post, or an endorser going off ...

Pullman Hotels & Resorts, part of Accor’s premium portfolio, has unveiled a major global repositioning that casts the brand as a dynamic platform for connection, creativity, and cultural exchange. The ...

Lexus president Takashi Watanabe has told CarExpert the repositioning of the brand wasn’t forced by the decision of parent company Toyota to introduce the even more upscale Century brand globally. In ...

Highdive worked hand-in-hand with BetMGM's creative team on the transformation, informed by extensive customer research. The first of six new spots is scheduled to premiere Saturday, Aug. 30 during ...

I recently started working with a seed-stage healthtech company building AI-powered tools for midsize health systems. It has a brilliant product, strong traction and solid funding. But when I asked ...

Efforts to position SilkAir as Asia's preferred leisure airline are continuing, even though the Sars (severe acute respiratory syndrome) crisis has forced the airline to cut back on capacity and ...

NEW YORK, Dec. 23, 2025 /PRNewswire/ -- Adams & Reese, a preeminent multidisciplinary corporate law firm with a strong national reputation, has officially relaunched its global brand following a ...

Nike Inc (NYSE:NKE, XETRA:NKE) shares rose 3.6% to $46 on Wednesday, even as new analysis from UBS pointed to ongoing ...

JERSEY CITY, N.J., Aug. 26, 2025 /PRNewswire/ -- BetMGM, a leading sports betting and iGaming operator, today unveiled the next evolution of its brand in collaboration with leading independent ad ...