Product packaging is a multifaceted world. From the enticing candy bar wrapper to the sturdy box delivered to your doorstep, each element is carefully considered in terms of design, materials and ...

Retail packaging no longer plays a background role in the buying process. It has become one of the most visible and influential touchpoints between a brand and its customers, shaping perception, trust ...

The confectionery industry continues to boom in the U.S. A recent study found that 2023 Easter candy sales exceeded projections, with Americans spending $3.3 billion on Easter candy alone. And Easter ...

Product identification and branding: Your packaging should clearly communicate what your product is and who it’s for. It should represent your brand’s values, aesthetics, and story. An ambiguous or ...

This feature is part of a larger package on sustainability. The rest of the series can be found here. An awakening in retail and packaging is underway. Some of it felt sudden — it's as if a collective ...