Instead of accepting fragmented reporting, unified marketing measurement brings everything together into one consistent view ...

A new framework looks to show true incremental impact, rather than attributing sales that would have happened regardless of ...

Albertsons Media Collective, the retail media unit of Albertsons Companies Inc., announced on Tuesday the launch of an ...

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was developed in collaboration with the Media Rating Council (MRC) ...

Albertsons Media Collective, the retail media arm of Albertsons Companies, recently introduced an in-store incrementality measurement framework and plans to expand its digital display network to about ...

Albertsons Media Collective has launched an incrementality measurement solution designed to highlight the impact of in-store ...

Retail media is growing like a weed – but like a weed, it needs taming. To begin that process, Albertsons Media Collective, the retail media network (RMN) operated by food and drug retailer Albertsons ...

Albertsons Media Collective, the retail media arm for Albertsons, is sharing a preliminary framework to standardize specifications, methodologies, terminology and disclosures across retail media ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 3 hours 21 min ago By Garett Sloane - 5 hours 20 min ago By Ad Age Staff - 7 hours 8 min ago By Ad Age Staff - 7 ...

Today (April 25th, 2024), IAB Europe has published the final version of the Retail Media Measurement Standards for Europe to provide media buyers with a framework for consistent metrics to compare ...

Charisma Glassman is Senior Partner & Global Head of Retail Advisory at Genpact, helping global brands transform the end-to-end value chain. I believe retailers are sitting on a goldmine of ...