Lego launched a campaign that breaks down gender stereotypes around who qualifies as a “builder,” with a focus on empowering girls, according to a press release. “She Built That” centers on a music ...
Last year, LEGO surprisingly teamed up with Pharrell to bring to life his biographical documentary in the animated Piece By Piece, and now, the iconic toy company will continue their relationship with ...
RUN DMC Teams Up With LEGO and Global Girls Crew for 'She Built That' Campaign: A remix of 'It’s Like That,' created to inspire girls to see themselves as builders.