For a sales promotion strategy to be successful there needs to be a plan in place. When you design a sales promotion strategy, you need to make sure that the company is getting the best return on ...

Sales promotions are a common tool for businesses across a range of industries; a promotion can help customers get over the obstacles in the buying process by removing some of the financial risk. When ...

Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used to introduce new product, clear out ...

Saatchi & Saatchi`s acquisition spree has now moved the British-based business-services conglomerate into the sales promotion and design/corporate- ide ntity fields in this country. Saatchi revealed ...

This reliable old marketing tactic is enjoying a renaissance as cash-strapped consumers keep shopping around, but brands need to approach discounting with extreme care ...