Rolling out an ABM campaign is no small task, but research from Demand Gen Report shows that potential payoffs are big. More than half of B2B organizations (56%) say ABM has improved marketing and ...
Deterministic controls in Agentforce aim to curb unpredictable behavior, but analysts warn the move adds operational burden ...
Nathalie Scardino, chief people officer at Salesforce, reveals the three-metric framework the company uses to measure ...