Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

Ocean Optics reports on how spectroscopy revolutionizes research by utilizing light to analyze materials, improving accuracy ...

By Courtney Kennedy, Andrew Mercer, Scott Keeter, Nick Hatley, Kyley McGeeney and Alejandra Gimenez As the costs and nonresponse rates of traditional, probability-based surveys seem to grow each year, ...

Historically, public opinion surveys have relied on the ability to adjust their datasets using a core set of demographics – sex, age, race and ethnicity, educational attainment, and geographic region ...