Big brands often face the challenge of balancing longstanding history and recognition with trying to remain relevant for modern consumers. When it comes to flour in South Africa, there are a few big ...

Sasko Flour has adopted mobile marketing as part of strategy to build direct relationships with customers. Sasko Flour brand manager Lisanne Bower says this includes SMS campaigns around a TV show, ...

Having been around for 70 years, Sasko Grain has re-energised the Sasko Flour brand making it stand out through a striking design using black and white photography, and red. To increase brand exposure ...

Andries Goosen, the general manager of Sasko baking division, told the competition tribunal on Friday that he had not been involved in any meetings with competitors related to price-fixing in his time ...