A packaging concept can look flawless on screen, only to unravel when it meets regulatory reality. From the thickness of materials to the wording on a label, packaging design is governed by a dense ...

Packaging design is far more than just a vessel for a product; it is a powerful tool that communicates a brand’s values, evokes emotions, and often dictates consumer purchasing decisions. One key ...

The board notably relied on the CJEU’s decision concerning the shape of the Kit Kat chocolate bar. Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and ...

Food manufacturers can be more efficient in packaging their products. According to a recent study conducted by Forbes Insight, and commissioned by display manufacturer DS Smith, 25% of what companies ...