Video advertising has grown steadily in recent years, with some predicting that spending will top $5.4 billion next year. Now a new video tool and ad unit from Facebook could send digital video ad ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More MENLO PARK, Calif. — Facebook is working to increase its reach throughout ...

Facebook today is rolling out a number of improvements to its “Slideshow” ads, announced last fall as a means of offering an alternative to video ads in developing markets where bandwidth may be ...

After first launching the Slideshow ad format a year ago, Facebook is now rolling out an update that allows for the ads to include text and music, according to a company blog post. Facebook has also ...

While more people around the world are logging onto Facebook each day, not everyone enjoys mobile internet that’s fast enough to load and play video ads in their News Feed. The social network has hit ...

Facebook announce several new features at the Cannes Lions awards festival, including Audience Insights API and slideshow ad enhancements. Facebook’s Audience Insights API is in beta with a small ...

Facebook has around 1.65 billion monthly users, which means only about half the people on the Internet are using it. To help reach "the next billion," as chairman and chief executive Mark Zuckerberg ...

When it comes to mobile advertising, less is more -- at least as far as data usage is concerned. With a growing number of consumers using ad blockers to keep data-hogging ad programs off their devices ...

Rachael Power writes for TechForge Media, writing about marketing tech, connected cars and virtual reality. She has written for a number of online and print titles including the Irish Times, Irish ...