For capturing and retaining customers, the importance of a successful email marketing strategy is paramount. In fact, 81% of small and midsize businesses (SMBs) rely on email marketing as their ...

Key performance indicators (KPIs) measure how effective your company is at achieving its goals. Learn how to find the right ...

If something can be measured, it can be improved. By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to ...

Oboard has added KPI tracking functionality to its OKR software, a move aimed at helping teams measure what matters without jumping between tools. Until now, the platform focused primarily on OKRs.

To understand your business’s financial health, you need numbers that give you a clear picture while guiding your next moves. But how do you choose which key performance indicators (KPIs) matter to ...

LONDON--(BUSINESS WIRE)--SpendEdge, a leading provider of procurement market intelligence solutions, has announced the completion of their latest article on the KPI metrics that companies need to ...

While developing a marketing strategy is not an exact science, I often see the same mistakes made over and over when working with business owners and marketing departments. Here are five of the most ...

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Are you throwing money down the drain with marketing strategies that just ...