NEW YORK—The Coalition for Innovative Media Measurement (CIMM) and TVB have released a study examining how local viewing is measured across television, mobile devices, browsers, streaming platforms ...
NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...
The Coalition for Innovative Media Measurement (CIMM) and TVB have released a new study, authored by Patti Cohen, that examines how local viewing is measured across television, mobile devices, ...
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