NEW YORK--(BUSINESS WIRE)--A proprietary “2017 Purchase Funnel” study conducted by GfK, a trusted leader in market research, in collaboration with TVB, the not-for-profit trade association for local ...

US local broadcast television industry trade body TVB has released the findings of the 2024 Purchase Funnel Study which seeks to identify the importance of media platforms in influencing consumers ...

The goal of a purchase funnel study is to identify and highlight the critical role media platforms play in influencing consumers throughout the purchase decision process. Such studies examine media’s ...

The effectiveness of streaming TV for reaching, engaging, and influencing consumers is under scrutiny in a new report from research company GfK. Two comprehensive studies GfK completed for TVB so far ...

Linear television continues to play the most influential role in how consumers discover, research and decide on home improvement services, even among heavy streaming audiences, according to a new ...