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A couple of weeks back, we pitted bottles of tequila under $50 against bottles over $100 and while that wasn’t a completely fair face-off, we got some interesting results. Generally (as you might’ve ...

Two frosty bottles of Voodoo Tiki. Drink up. We have a tradition around the New Times offices called Beer Fridays, where we basically reserve the last two hours of a workweek to drink in excess. It’s ...

Celebrities love tequila. Wait, let me correct that — celebrities love owning tequila brands. Like the weed industry, attaching your name to a bottle of tequila (via a squiggly signature somewhere on ...

Sun, September 14, 2025 at 5:00 PM UTC The Reserves, which launched last year, was the first new line extension for the brand since 2019, the year that Booker’s 30th Anniversary bourbon was released ...