Add Yahoo as a preferred source to see more of our stories on Google. Photo Credit: Simone Joyner/Getty Images When a marketing rollout turns into a cultural moment, brands take notice. And this week, ...

Toronto fire crews hosed down and tried to melt a massive formation of ice blocks installed by Drake to promote his upcoming album. It comes after some Torontonians took extreme measures, such as ...

A massive ice block on the route just above the Mount Everest base camp has forced hundreds of climbers and their local guides to delay their attempt to scale the world's highest peak, officials said ...

Fans have gathered at the installation, with some reportedly chipping away at the ice, knocking off chunks and even starting a campfire on top of the structure in hopes of speeding up the reveal.

Living in Minnesota, Brett Ashbach, 42, and his wife Laura, 39, have always embraced the beauty — and the extremes — of all four seasons. As the couple welcomed two children over the years, they knew ...