The Pop-Tarts Bowl marketing team is bringing a taste of superhero excitement to college football. In a bold move, the ...

Tart? That's what happens in one of the toaster pastry brand's re-creations of teasers for the next "Avengers" movie.

A Pop-Tart lives to be devoured. Back at ACC media days in July, bowl representatives hung a watercolor painting of the Frosted Strawberry Pop-Tart, with its signature smile, ascending into mouth ...

The Pop-Tarts Bowl captivated the college football scene last season by introducing an edible mascot. A year later, the postseason bowl game has raised the stakes by unveiling a one-of-a-kind trophy ...

The 2024 Pop-Tarts Bowl unveiled a new trophy on Monday, and a new parody commercial has followed the toasty revelation. The Pop-Tarts Bowl social team created an Oppenheimer parody of the new trophy, ...

Here's what to know on the edible Pop-Tarts Bowl mascot teams and flavors ahead of the 2025 Pop-Tarts Bowl between BYU and ...

The first-ever Pop-Tarts Bowl took place on Thursday, Dec. 28 featuring a tasty matchup between the NC State Wolfpack and Kansas State Wildcats. Ahead of the clash, the bowl game unveiled its mascot ...

Thursday's Pop-Tarts Bowl featured one of the funniest mascots of all time, and the reveal for said Pop-Tarts mascot did not disappoint. Before kickoff between North Carolina State and Kansas State, ...

LOUISVILLE, Ky. -- Shortly after Iowa State's win in the 2024 Pop-Tarts Bowl, Cyclones receiver Jaylin Noel, in a celebratory mood, went to grab the game's trophy to lug it home. But this trophy is ...