A recent article in Entrepreneur magazine listed “inadequate testing” as the top reason why startups fail. Inadequate testing essentially means inadequate or sub-par user research that leads to poor ...

When you spend your days studying how people use products, your intuition around such things gets pretty well-honed. You start to see patterns and themes. You reach a point where you can identify a ...

Research Services offers tutorials and workshops on a variety of topics. Each semester, we present a series of tutorials. If you have suggestions, please contact [email protected]. We are also ...

Bloomberg UX research and operations team members in their at-home virtual labs By early March 2020, User Experience (UX) designer Stephen Cook had been hard at work with his team for several months ...