The 102-year-old British automotive company has recently announced a major rebranding, possibly its biggest ever, as it tries to reinvent itself as an ultra-luxury brand focused on ritzy EVs. Unlike ...

Concept cars generally serve one or two purposes. They either preview a potential future model, a company’s general strategic ...

Acura on Thursday teased a concept car that just may preview an electric third-generation NSX. Following the debut of its 2024 ZDX electric SUV in California during 2023 Monterey Car Week, Acura ...

The rumor mill, plus the imaginative realm of digital car content creators, joined forces to help us pre-visualize the first ...

A roundup of the best concept cars automakers revealed in 2025 including the Hyundai Insteroid, Genesis Magma GT, and Toyota ...

Pininfarina PURA Vision concept receives prestigious Red Dot design award in the Design Concept category. The 2023 concept features a coupe-shape SUV bodystyle and an electric powertrain, and was ...

If there's one thing I've heard repeatedly in the 15 years since Apple introduced the iPhone, it's that the device is boring. Apple reuses the same design for at least three years, delivering minor ...

This is the Automobili Pininfarina PURA Vision design concept which the car manufacturers says “introduces a pioneering new era of electric luxury” and will make its public debut during Monterey Car ...

BMW is continuing to explore an expanded EV lineup, releasing the Vision Neue Klasse — its latest concept design. The model builds on 2021's i Vision Circular concept and this year's i Vision Dee ...

This week, we got a special invitation to Carlsbad, California, to peek behind the curtain of Mercedes-Benz’s International Design Center (IDC). It was here that the automaker’s creative team shared ...

Mini is preparing to launch the third-generation of its trademark three-door hatch, and while we’ve already shown you that car mostly devoid of camouflage in spy shots, the BMW-owned brand has still ...

I had the opportunity to get a hands-on demonstration of the Mercedes-Benz Vision V Concept, and the luxury and cerebral immersion is on another level. After a brief stop in Los Angeles, the ...