Quick–what’s the most important iPhone ever? Was it the original iPhone that started it all? The iPhone 6 Plus that offered larger sizes for the first time? The iPhone X that redefined the phone for a ...

I’ve been covering Apple for 25 of its 50 years, and I’ve had a front-row seat for the moments that for many redefined modern life. I was there when Steve Jobs pulled the original MacBook Air from a ...

The reason almost all smartphones available in stores have all-screen designs, featuring large touch displays on the front instead of a screen paired with a QWERTY keyboard, is the original iPhone ...

This story is part of the Iconic Brands series, a USA TODAY network project showcasing the companies and brands that helped shape the nation's identity, economy and culture. The series celebrates ...