In baseball, there isn’t a more underappreciated position than catcher. In addition to squatting in that painful crouch three hours a night for eight months, the catcher must know and balance the team ...

Most CMOs are implementing AI in some way, using it for daily tasks or to increase efficiency in marketing approaches. However, the lack of communication between CIO and CMO means many companies are ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Marketing has always been seen as a creative engine behind the brand, responsible for ...

The role of the CMO is changing—and fast. We’re no longer just managing campaigns and brand guidelines. More and more, we’re being asked to shape the culture of the companies we serve. That means our ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...

The room breathes a collective sigh of relief. The good news: the marketing budget is justified (for the time being). But here’s the problem: that number might not actually tell you anything useful.

Marketing can’t fix a broken product or poor customer experience — alignment is essential. Modern CMOs must lead across teams, shaping product, pricing and customer journeys. Influence isn’t given — ...

And what to do about it by Kimberly A. Whitler and Neil A. Morgan The Power Partnership Why CMOs Never Last Something is deeply amiss in the relationship between chief executives and their top ...

It's a scenario CMOs know all too well: After investing tens of thousands or even millions into martech tools—often locking into long-term platform deals—you expected a revolution in efficiency and ...

At the Cannes Lions Festival this year, the prevailing sentiment was that humans and AI can coexist and that the human touch remains crucial in the AI era. I agree and have always believed in blending ...

The American Diabetes Association (ADA) has established standards of care for diabetes patients in the hospital setting. Three dozen hospitals across the country have been recognized for providing ...